Our Iconic Logo
The Stowloch® logo is a tribute to the world of alchemy, where artists and innovators turned water into something of much greater value.
In our case, whiskey.
The logo is a combination of the alchemist symbols of earth, water and wood - the three essential elements of a true Ozark Highlands whiskey.
Our Unique Name
Stowloch® is the combination of Anglo-Saxon and Irish words to create a product that puts a smile on the face of whiskey drinkers worldwide.
"Stow" is Anglo-Saxon for "holy place" and "loch" is Irish for "lake."
We took liberty to translate it to "Holy Water" which every whiskey drinker knows to be true.